The W3C Web Accessibility Initiative (WAI) has released a new resource titled The Business Case for Digital Accessibility, designed to highlight the rationale for addressing digital access issues within an organisational strategic context.
In the official announcement e-mailed to the WAI Interest Group Mailing list, the primary purpose of the resource is to provide guidance on the “…direct and indirect benefits of accessibility, and the risks of not addressing accessibility adequately.”
Features of the resource include guidance on the following topics:
- Drive Innovation
- Enhance Your Brand
- Extend Market Reach
- Minimize Legal Risk
The resource also provides case studies and examples that demonstrate how continued investment in accessibility is good for organizations.
The Business Case for Digital Accessibility resource can be found at https://www.w3.org/WAI/business-case/. Many thanks to the W3C WAI Education and Outreach Working Group (EOWG) for their work on such a great resource.